Togo Goes Into Business - Hand Sanitizer
Don’t ever let someone hold you back from advancing a great idea just because you don’t have first-hand experience — or in my case, any hands.
I’m a big fan of “Shark Tank.” Although I’ll admit some initial frustration after watching an entire season without seeing a shark. Daddy later explained that sharks were best found on the Discovery Channel during Shark Week. But I digress . . .
I’m a big fan of “Shark Tank.” Several high-roller investor types sit around and listen to new business ideas. Then they either laugh out loud at the ideas or at each other when one of them decides to give the entrepreneurs some money. It’s no laughing matter, though. “Shark Tank” has given us some big-name products like the “HummViewer Hummingbird Mask,” the “Nana Hats Banana Preserver,” and the “Oogie Bear Baby Booger Tool.”
Personally, I thought the “Ta Ta Towel Bra” was a bad idea, but apparently, it received enough support to be a best seller. Which was odd, since I saw very little real evidence of support.
Daddy told me that I could go on “Shark Tank” if I came up with a good idea. He said I had to ask myself, “What do people need?”
I took about a year on that one. Mainly because Daddy gave me that advice while we were sitting in my swing and then I totally forgot about it for a year. It’s okay. Daddy apparently has a lot of experience offering bits of advice that people don’t take.
It all came back to me when I overheard a conversation between Momma and Daddy one night. She was explaining to Daddy the importance of hand hygiene and that he should sing the “Happy Birthday” song while he was washing his hands to make sure that he washed them long enough. His follow-up question was “Do I need to add the ‘And many more’ refrain for really tough germs like Covid?”
(Daddy later explained to me that he intended to be funny through the use of sarcasm and learned at that moment Momma didn’t think sarcasm was funny.)
But it got me thinking. Why can’t hand cleaning be easier?
And that’s how the idea of “Togo’s Best Hand Cleaner, Moisturizer, and Sanitizer” (trademark pending) came to be.
Everyone knows that all dogs love to lick. I am particularly good at it. Let’s be honest, though. It can be a little exhausting if you are around a lot of people. Plus, licking alone can cause your mouth to dry out. But we all know that with proper motivation, a dog can provide a thorough cleansing and moisturing over an extended period of time. I also believe that sanitizing is a feature. You hear that a lot, although Daddy says that it’s an old saying with scientific evidence disproving it. He’s letting me put it on the label as long as I put this disclaimer in itty-bitty type: There is absolutely no proof that using this product sanitizes anything.” I don’t think Daddy understands how negativity can destroy sales. So when we went into production on Togo’s Best, I conveniently forgot to add the disclaimer.
Anyone who has a dog can use Togo’s Best to get the ultimate in hand washing. It comes in two kits. The basic kit has a jar of peanut butter and a plastic spoon and an instruction sheet. The instructions are straight forward: Open jar, use spoon to get a scoop of peanut butter out of the jar, apply peanut butter liberally to hands, show hands to dog.
That puts the patented cleansing process into action. In just minutes (only seconds if it’s me doing the licking), your hands will be spotlessly clean.
The basic kit will meet most people’s needs. Only $19.95. (Dog not included.)
Daddy suggested that I attempt premiumization. That’s where you add something that doesn’t cost much, put it in a prettier box, and charge about double.
So, for $39.95, I’ll send you Togo’s Best Premium Hand Cleaner, Moisturizer, and Sanitizer. (Dog not included.) In addition to getting the basic stuff in a prettier box, you get a roll of single ply toilet paper to dry your hands.
In the interest of full disclosure, some customers have complained that the toilet paper stuck to their hands. The simple solution is to add more peanut butter and let your dog lick it all off. And this time don’t dry your hands.
I don’t think I can miss with this one, folks. And right around the corner, Togo’s Best Face Cleaner and Moisturizer is now in production. Daddy says that beauty products go for a premium, so it will feature a smaller jar of peanut butter, a pink plastic spoon — all in a pink gift bag. Only $69.95. (Dog not included.)
And if you don’t have a dog, rescue one. I guarantee that each and everyone will be delighted to assist you with Togo’s Best.
I'm asking for a royalty....
Togo, the check's in the mail. Please rush me two of your premium packs. My sons have really good dogs; they're going to love this stuff. I think they'll let me use it when I come to visit. At least I hope so.